Finisterre are a small British surf clothing company, a million miles from the fluorescent glamour of the big multi-national "surf" fashion brands that fill high streets all over the world.
They make superb garments for the cold, wet and windy reality of North European surfing: good designs, excellent fabric, no giant logos. They share some of the design philosophy of Rapha in cycling, and the eco-consciousness of another favourite brand of mine -- Patagonia.
I've got a couple of Finisterre products -- including an unbelievably warm and weatherproof fleece, which is apparently an established favourite with lifeboat crews.
What's this got to do with cycling? They're about to launch a range of merino base layers at a very attractive price. 25 notes for a well-made, well designed bit of kit -- the thinking behind it is on their blog and worth reading.
Order two, they're nice people.
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